iMAGE
This is a golden age for the self-obsessed where image is everything and nothing. Yet way back in the 1570s, famous poet Edmund Spencer had it right: ‘Gold all is not that doth golden seem’. Diana Ross suggests that a golden dream is possible but that, ‘You’ve got to get out there and make it happen for yourself’. So what is this golden glitzy image that people so crave?
- ‘An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service’ – Daniel J Boorstin
- ‘The ‘self-image’ is the key to human personality and human behaviour. Change the self-image and you change the personality and the behaviour’ – Mazwell Malz