It sounds like a fairy tale beginning yet it is true to say that, ‘once upon a time’, products were made to last and in times of scarcity, people needed to make things last. Nowadays, partly due to rapidly changing technologies, ‘planned obsolescence’ and customer expectations for the latest model, things we buy have much […]
Imagine seeing the world the wrong way round! George Malcolm Stratton (1865 – 1957) was an American psychologist who wanted to know what would happen to the brain’s perception if he could turn normal vision upside down. Wearing special glasses called ‘invertoscopes’ for 8 days that did this, he discovered that his brain could adjust to the upside world and make it seem normal!
